Triumvirate Consulting Group, LLC Information technology consulting
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Sponsored By: TCG’s Alliance For Creative Professional Transitions

Social Media 101:  Effective Professional Networking Through LinkedIn and Business Relationship Building

Social Media Strategist Sue Gresham (Innovative Client Solutions) and veteran Career Coach and Organizational Development Specialist Kathy Bernheimer, MST ( K.B. & Associates) team up to show you how to use and apply LinkedIn to develop a quality professional and business network.  Classes are small to promote a hands-on personal learning experience. Bring your laptop to immediately create or improve your LinkedIn profile and to learn the fundamental building blocks for effective professional and business networking.  We’ll take your learning experience to the next level with our included detailed step-by step Social Media Action Plan and support services that will successfully guide you through implementing all of the key elements discussed in class. 

Schedule:

8:30 AM  -  9:00 AM  Registration & Introductions

9:00 AM  - 10:15 AM  Session One

Social Media = Social Networking = Professional Relationship Building

  • WHAT is social media
  • WHO is using social media
  • WHY should people/businesses  use social media

LinkedIn

  • What are goals (reasons, requirements) for using LinkedIn
  • Establishing  An Account
  • Basic format/tabs of LinkedIn
  • Basic Building Blocks Of An Effective Profile
  • Effective VS  Ineffective profiles

You’re on LinkedIn, What’s Next?

  • Time Management
  • The Power of Groups
  • The Benefits and Trade-offs of paying for a LinkedIn Premium Account

10:15 AM - 10:30 AM  Break

10:30 AM - 12:00 PM  Session Two

Let’s Practice!

  • Question & Answer
  • Practical Application
  • Action Plan and Support Services
When: Saturday March 6th, 2010
Capacity: 35 maximum for each workshop *Preregistration is required.  Bring your laptop for hands-on learning.
Cost: $99/per Workshop or $275/entire series (*Discount & Gift Certificate Holders. TCG will verify your discount and apply the appropriate credit to your purchase.  Please contact Karen Jahnke directly at 262.751.2619 with any questions you may have.
Where: Hunger Task Force Conference Center (free ample parking and wifi available)

The Triumvirate Consulting Group and our Alliance for Creative Professional Transitions are committed to supporting the mission of the Hunger Task Force. Bring a donation to Social Media 101 and receive a $25 credit toward your purchase. *Note: The credit is only given when you make a donation at the first workshop however the credit will be applied toward your entire purchase.


Social Media 201 and 301:

Dates:    To Be Announced.  Ample time for practical application between each workshop is suggested
Details:  35 maximum capacity for each workshop *Preregistration is required and strongly encouraged for the series. Bring your laptop to each session for immediate application of techniques and strategies. If you preregister for more than one workshop or the entire series you will receive advanced notice of workshop dates and locations via the email address you have registered with PayPal.


Social Media 201: The Power of A Diversified Professional Network

Building upon Social Media 101,  Social Media Strategist Sue Gresham (Innovative Client Solutions) and veteran Career Coach and Organizational Development Specialist Kathy Bernheimer, MST (K.B. & Associates) deliver training to businesses and professionals who want to understand and leverage the power of advanced LinkedIn networking techniques and strategies. Learn how to build a powerful profile that allows employers or business partners to find you. Who should you add to your valued LinkedIn network?  When and why might you decline an invitation? Learn how to combine development strategies with LinkedIn widgets and applications to build a quality professional network. 

Schedule:

Overview of Social Media 101: Effective Professional Networking Through LinkedIn and Relationship Building Profiles in Depth

  • Summary, Status and Keywords
  • Education and Experience
  • Rating your Profile
  • Mistakes and Fixes

The Power of Connections and Increasing your Network

  • LinkedIn Introductions: How to evaluate who you should add to your valued LinkedIn network
  • Groups
  • Companies
  •  Importing connections from other networks

Widgets & Applications
Importance of Recommendations

  • How to Write a Good Recommendation

Advanced Search Capabilities
Question & Answer
Action Plan and Support Services


Social Media 301: Strategic Social Media For Small Business

Social Media 101 & 201 delivers the building blocks for effective professional networking and Social Media 301 brings these strategies and techniques to small business owners who want to turn off line and online connections into business opportunities. Social Media Strategist Sue Gresham (Innovative Client Solutions) and veteran Career Coach and Organizational Development Specialist Kathy Bernheimer, MST (K.B. & Associates) teach small business owners and those that support small business how to create a personal brand, how to select the right social media for your business and best practices for approaching potential clients, strategic business partners or sourcing new employees.

Schedule:

LinkedIn for Business

  • What should you include in a Company profile?
  • Creating Events, Polls, Discussion Groups

How Do You Look?

  • Business and Personal Branding

Developing a Social Media Business Marketing Strategy

  • How to decide which social media tools are a fit for your business
  • The street smart approach to building a network of strategic business partners

Social Media Time and Budget Management

  • How to get a return on your social media investment
  • Strategies for finding potential new hires or quality consultants on LinkedIn
  • Social Media Outsourcing Services

Question & Answer
Action Plan and Support Service


Client Feedback

What people said about this event

"Get Happy, Get Connected, Get Busy"

Sponsored By:  Triumvirate Consulting Group's Alliance for Creative Professional Transitions
Location:            Wine Styles, 17000 W Bluemound Rd # E Brookfield, WI

Event Description:  Our series is an intimate 40-minute dialogue designed to help you answer the questions: Where am I today? Where am I going? How can I connect to a virtual network and my community?  What do I need to get good at?  How can the Triumvirate Consulting Group and the  Alliance for Creative Professional Transitions help?

Upon completion of this series you'll begin to uncover your untapped potential. You will have a better understanding of the future business landscape. You will find new ways to connect with your community and expand your virtual network. You will discover that your journey is just beginning and that your destinations are many. We hope that the most important discovery you make is that we are committed to developing strong thinkers and confident people to create the future.

"Get Happy was an energized group of people. The organizers presented valuable information. It was great to meet other people, from various backgrounds, for networking discussions."  L.B.

"Great atmosphere. Enjoyed meeting new people. Good content, experienced speaker."  K.N.

  


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